Analysts tracking the film sector say that Ra.One needs to do over 60 crore at box office for the film to be profitable. 3D tickets are priced Rs 30 more than the 2D tickets, thereby making it easier for Ra.One to cross the Rs 25 crore mark. Of the 3,500 screens, 500 screens have been set aside for Ra.One's 3D release. Going by the way SRK and Eros have marketed and promoted Ra.One, the film is estimated to earn around Rs 125 crore in the first week from domestic theatres.įilm trade sources reveal that with almost 25 per cent more screens, Ra.One will be the first film to cross Rs 25 crore on day one at the domestic box office, despite being a Diwali day. SRK's superhero power: Turning 'Ra.One' to marketing goldĪs against this, Bodyguard was released on 70 per cent of its screens. We have so far sold about 18,000 tickets of which 60 per cent are 3D tickets and 40 per cent are 2D tickets." While Big Cinemas has booked 80 per cent of its total screens for Ra.One, Cinemax has 95 per cent of its screens booked for the film. Sunil Punjabi, CEO, Cinemax says: "This is going to be one of the biggest releases that any Indian cinema has seen so far. Ra.One is going to break all first day, first weekend and first week records at the domestic box office." Business Today spoke to a cross section of the industry to understand the impact these releases could have on the box office.Īshish Saksena, Chief Operating Officer of BIG Cinemas (West and South) says, "The tickets for Wednesday and Thursday are almost sold out with two days to go for Ra.One's release. In comparison, Salman Khan's Bodyguard was released across 2,700 screens and collected Rs 22 crore net on day one and Rs 85 crore net on the extended five-day weekend.
SRK's Ra.One is releasing across 4,600 screens worldwide of which 3,500 screens are in India.
Box office and distributor community sources indicate that with these three releases, Indian box office counter is estimated to rake in Rs 50 crore across the country on Diwali day (October 26).
Between Shah Rukh Khan's much-publicized Ra.One and two other big releases down South - Suriya's 7aum Arivu and Vijay's *Velayudham - it's going to be a cracker of a Diwali at the Indian box office.